Till-slip competitions
Buy the product, send the slip, get airtime. AI validates the receipt, the rules cap entries per number, and the audit trail is ready for the draw. Built for Tiger Brands.
02 · Engage › Gamified loyalty & brand games
Make coming back the fun part.
Points, spins, till-slip competitions, branded games. We design the mechanics that turn a one-time purchase into a habit, run them on WhatsApp, USSD and the web, and give you a dashboard that shows what is working while the campaign is still running.
Loyalty at a glance
- InstantAirtime or data in the customer’s hand seconds after a valid entry. Guaranteed rewards beat a draw in a month.
- AI-checkedEvery till slip read and validated before a reward goes out. Duplicates and fakes caught automatically.
- LiveEntries, validations and rewards on a dashboard while the campaign runs, by day, region and store.
- Any channelWhatsApp for smartphones, USSD for every other phone, the web for the rest. One set of rules behind all three.
What we build
Mechanics that move product.
Six ways to reward the behaviour you want, each one proven on a real South African campaign or ready to be.
Points and tiers
Earn on every purchase, unlock rewards at thresholds, climb a tier. Balances the customer can check on WhatsApp or a *120# code, no app required.
Spin-to-win and instant win
A spin, a scratch or a shake after every qualifying action, with the odds and the prize pool managed centrally so the budget holds.
Branded games
HTML5 games that teach the product while people play, from a bug-spraying arcade for a pest-control brand to a taxi sim with your stops on the map.
Referral and share mechanics
Reward the customer who brings a friend, track the chain, and stop the same person referring themselves six times.
Campaign analytics
A live dashboard for the brand team and the agency: entries by hour, by region, by store, rewards issued, budget remaining.
Pick the mechanic that fits the product. Tell us the product and the budget and we will tell you what it takes to run.
Talk to us about a campaignHow we work
Four steps from idea to in-market.
Campaigns have launch dates on packaging and media plans. We work backwards from those.
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Mechanic and rules
What earns, what rewards, what the caps are, how winners are picked. Written up as rules that satisfy the Consumer Protection Act and your legal team.
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Build on every channel
Entry on WhatsApp, USSD or web, validation, rewards fulfilment and the dashboard, all on one rules engine so the numbers agree.
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Launch with the media
Codes on packaging, QR on point of sale, a short code on radio. We test the whole path on real handsets before the first ad airs.
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Measure and tune
Watch the funnel live, fix the step where people drop, and adjust the reward mix while there is still budget to spend well.
What keeps a campaign honest
A promotion that pays out to fraudsters or breaks the rules costs more than one that never ran. These are built in from the start.
- Duplicate and fake detection. The same slip, the same number, the same photo with a new crop. AI and rules catch them.
- Caps that hold. Entries per number, per day and per campaign, enforced on every channel at once.
- Auditable draws. Every entry, validation and reward logged, so the draw can be witnessed and the result defended.
- Consumer Protection Act. Promotional competition rules drafted to the Act, with the records it requires kept for you.
- POPIA. Minimum personal data, clear purpose, consent recorded, deletion when the campaign closes.
- Reward fulfilment that works. Airtime, data and vouchers through providers that deliver at 11pm on a Friday too.
What you get
From the mechanic to the winners list.
One team for the rules, the build, the rewards and the reporting, so the brand manager has one number to call.
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Mechanic and rules design
The reward structure, the caps, the odds and the competition rules, modelled against your budget before anything is built.
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Entry on any channel
WhatsApp bot, *120# USSD menu, web landing page or all three, on one rules engine.
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AI validation
Till slips, product photos and codes read and checked automatically, with the doubtful ones queued for a person.
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Rewards fulfilment
Instant airtime and data, digital vouchers, prize draws and winner notifications, with the budget tracked live.
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Live dashboard
Entries, validations, rewards and drop-off by hour, region and store, in a pack the agency can put in front of its client.
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Branded games
HTML5 games that run in the browser, with leaderboards, rewards and your product in the mechanic, no app store needed.
From the mechanic to the winners list. One team runs the whole campaign.
Get a quoteWork you can look at
Campaigns and games in the wild.
Competition
AI-validated competition bot
Till slips in, airtime out, for a Tiger Brands promotion.
Gamification
“Bugs Bang” brand game
Product education as an arcade game for Tiger Brands’ pest-control division.
Real-time dashboard
Live campaign analytics
Entries and rewards visible to the brand team as they happen.
Arcade
Jozi Taxi Run
Our open-world taxi sim. Imagine your fleet, your stops and your billboards in it.
Questions we get asked
Before you print the packaging.
Do customers need an app?
No. Entries run on WhatsApp, on a *120# USSD code or on a web page. An app is the slowest and most expensive way to get a customer into a campaign, so we only build one when there is a reason beyond the campaign.
How do you stop cheating?
AI reads the slip and compares it with every slip already entered. Rules cap entries per number and per day. Doubtful entries go to a human queue. Every decision is logged so the draw can be defended.
What rewards work best?
In our experience, instant airtime and data move product faster than a chance at a big prize, because the customer sees the reward before leaving the shop. Most campaigns combine both: a guaranteed small reward and a draw for the headline prize.
Can the same campaign run on USSD?
Yes, and for mass-market FMCG it usually should. The rules engine, caps and rewards are shared, so a customer on a feature phone gets the same deal as one on WhatsApp. See our USSD services.
How do we see what is happening?
A live dashboard from the first hour: entries, validations, rewards issued and budget remaining, by region and store. The same one we run for Tiger Brands campaigns.
Who pays out the prizes?
Airtime, data and vouchers go out automatically through fulfilment partners. Physical prizes and cash are handled by you or your agency, with the winners list and audit trail from us. That is the division of labour we work to: we own the technology, the validation and the audit trail; you own the client, the creative and the prizes.
Loyalty is a conversation
The reward is the reason to talk. The channel is where it happens.
Every mechanic we build sits on a channel your customers already use. WhatsApp for the smartphone, USSD for every other phone, and the same rules engine behind both.
Got a launch date?
Tell us the product and the budget.
We will come back with a mechanic, a reward model, the channels it should run on and a cost, in time for the packaging deadline.
Running at FMCG scale for Tiger Brands. See who we work with.