Customer-service bots
Answer the twenty questions that make up most of your inbox, look up an order or an account, and pass the rest to a person with the context attached.
02 · Engage › Customer messaging › WhatsApp automation
Talk to customers where they already are.
A marketing email mostly goes unread. A WhatsApp message gets opened. We build on the official WhatsApp Business Platform: chatbots that answer, qualify and book around the clock, broadcasts that actually land, and campaign mechanics like till-slip competitions validated by AI.
WhatsApp at a glance
- OpenedA WhatsApp message gets read, where a marketing email mostly does not.
- 24/7A bot answers the first message at 11pm on a Sunday, and hands over to a human when it should.
- OfficialBuilt on Meta’s WhatsApp Business Platform with a verified business profile. No grey routes, no banned numbers.
- AI-checkedTill slips read and validated by AI before a reward goes out. Proven at FMCG scale.
What we build
Conversations that do the work.
Six things a WhatsApp number can do for you once it stops being a phone somebody has to answer.
Competitions and promotions
Upload a till slip, get airtime. AI validates the receipt, the rules cap entries per number, and the dashboard shows the campaign live. Built for Tiger Brands.
Bookings and reminders
Pick a slot, confirm, get a reminder the day before, reschedule by replying. The diary fills itself and the no-shows drop.
Catalogue and orders
Browse products inside WhatsApp, build a basket, pay by link, get the delivery update in the same thread.
Broadcasts and re-engagement
Opted-in customers get the offer, the stock alert or the renewal reminder on the channel they read, through approved message templates.
Lead qualification and handover
Ask the three questions that matter, score the lead, and hand the hot ones to a salesperson with the whole conversation in front of them.
One of these is your use case. Tell us what customers keep asking and we will map the flow.
Talk to us about WhatsAppHow we work
Four steps to a number that answers.
We have launched enough WhatsApp services to know where the time goes. Most of it is Meta’s approvals, so we start those first.
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Map the conversation
What people ask, what the bot should answer, where a human steps in. We script it with you and test it on real customers’ questions.
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Build and connect
Number, business verification, message templates submitted for approval, and the bot wired into your systems: CRM, rewards, payments, airtime.
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Train and test
AI intent and validation tuned on your data. Edge cases rehearsed: the blurry slip, the wrong number, the customer who types in isiZulu.
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Launch, measure, tune
Live dashboard from day one. We watch where conversations stall and fix the script, every week in the first month.
The rules of the platform
WhatsApp is strict about how businesses use it, and that is why customers trust it. We build inside the rules so your number stays live.
- Opt-in first. You may only message people who have agreed to hear from you, and we record the consent.
- Templates for outbound. Any message you start has to be a Meta-approved template. We write them to pass first time.
- The 24-hour window. After a customer messages you, you have 24 hours of free-form replies. We design flows around it.
- Per-conversation pricing. Meta charges per conversation by category. We show you the cost model before you commit.
- Always a human. A customer can always reach a person. The bot’s job is to make that rarer and better informed.
- POPIA. Minimum data, clear purpose, a documented process and a way to opt out.
What you get
From the green tick to the dashboard.
The platform setup, the bot, the integrations and the reporting, from one team.
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Platform setup
WhatsApp Business Platform through a solutions provider, business verification, number provisioning and template approvals.
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Chatbot design and build
Menu-driven or free-text, in the languages your customers use, with the script written and tested with you.
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AI validation and understanding
Read till slips, documents and photos. Understand what a customer means, not just which button they pressed.
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Integrations
CRM, loyalty, payments, airtime and voucher fulfilment, booking diaries and your own systems through APIs.
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Live dashboard
Conversations, drop-off, entries, rewards sent, by day and by region. The same real-time reporting we run for Tiger Brands campaigns.
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Human handover and support
An inbox for your team to pick up where the bot stops, and us on call to tune the script and keep the number healthy.
Green tick, number, flows and dashboard. We handle the Meta side of it too.
Get a quoteWork you can look at
WhatsApp in production.
WhatsApp automation
AI-validated competition bot
Customers upload till slips on WhatsApp; AI validates them and airtime goes out automatically. Built for Tiger Brands.
Real-time dashboard
Live campaign analytics
Instant visibility of entries, validations and rewards while the campaign runs, not a report a month later.
Free tool
Click-to-chat generator
Build a wa.me link and QR code with a pre-filled first message. Free, no sign-up.
Questions we get asked
Before you message us.
Is this the official WhatsApp API?
Yes. We build on Meta’s WhatsApp Business Platform through an authorised solutions provider, with your business verified and a green tick where you qualify. We do not use unofficial tools that get numbers banned.
What does it cost to run?
Two parts: our build and support, and Meta’s per-conversation fees, which depend on whether the business or the customer starts the conversation and on the category. We model the monthly cost on your expected volumes before you commit.
Can customers still talk to a real person?
Always. The bot handles the repetitive questions and hands the rest to your team with the full conversation attached. Customers can ask for a human at any point.
Do I need a new number?
You can use an existing number, including a landline, once it is moved off the WhatsApp app and onto the platform. Most clients prefer a dedicated number for the business so staff phones stay personal.
How fast can we launch?
A simple bot can be live within a few weeks. Business verification and template approvals from Meta are the usual critical path, so we start those on day one.
What about opt-in and POPIA?
We only message people who have agreed to hear from you, we record that consent, and we design every flow to collect the minimum. See our WhatsApp privacy notice for how we handle data on these services.
No data? No problem.
WhatsApp for the smartphone. USSD for every other phone.
The same competition engine, loyalty balance or booking diary can answer on a *120# code as well as on WhatsApp, so the customer with no data is still your customer.
Ready when you are
Tell us what customers keep asking.
Send us your top ten questions, your campaign idea or your current WhatsApp pain. We will come back with a conversation map, a cost model and a launch plan.
Running at FMCG scale for Tiger Brands. See who we work with.